Case Studies
Client: Bank Of Baroda
Niche audience: Second generation UK-based Asians
Bank of Baroda is India's fourth largest bank with over 35m customers worldwide. Nation1 was asked to raise the bank's profile with second generation Asians in the UK by promoting five key products.
Our solution
To develop a strong creative platform that played on the banks traditional values and tapped into the lack of trust currently with western high street banks: Bank on Baroda was then developed across TV, radio, outdoor, online, London tube, bus shelters and outreach (targeting Tesco's that cover Asian population).
All of these media directed people to www.bankonbaroda.com which allowed us to monitor the success of each, which then encouraged customers to click on a product allowing us to further track interest and conversion rates.
Social Networking