Case Studies
Client:
Thomas Reuters (Contact Law)
Audience:
People looking for a lawyer regarding employment stuff.
Brief
Contact Law is one the UK’s leading agencies helping the man on the street find a suitable and reliable lawyer. They spend a fortune on AdWords and were looking to dip their toe in the water with Social Media to see if this would be a core cost effective solution in the medium to long term. The brief was to create a campaign that targeted people looking for an employment lawyer over the Christmas 2010 period.
Our Solution
First we created a new brand called Job Justice. We then focused the campaign around top tips (we figured out what people searched for on Google and used that as the basis for the tips to create).
We then filmed a lawyer/actress delivering these tops tips at uber cool CitizenM. Those tips were uploaded to a campaign specific Yotube profile and a campaign specific website was created (which also took feeds from our Job Justice twitter feed and Blog).
The blog was updated weekly by the in-house legal team, each week we focused on a new top tip, and Twitter, Youtube, the blog and online PR all focused on promoting that tip.
The objective was to get people to call the free phone number.
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Nation1 came up with a cool idea that we had not seen done before in our sector. The team were great fun to work with and delivered what they said, when they said they would. Best of all the campaign delivered results far better than any of us expected.
Dan Watkins, Managing Director, Contact Law
Social Networking