Case Studies
Client:
Glasgow Style Mile
Audience:
Visitors to Glasgow and local audience.
Brief
Glasgow’sStyle Mile is officially the best shopping in the UK outside of London’s West End.
Glasgow City Marketing Bureau was looking for an innovative way to promote this key business district to visitors and locals alike.
Our Solution
Using the iconic brand images created as part of the Glasgow: Scotland with Style city branding campaign Nation1 developed the Style Mile app that would allow visitors to find stores of interest with ease by selecting the type of shop, an A to Z Directory listing of all stores and geo-listed search results, latest shop offers in real time, map including local train stations, underground and other points of interest. The app also has with a real time ‘what’s on’ guide taken from a third party XML feed which is integrated into other functions such as restaurants, travel and GPS.
As well as shops, the Style Mile app also features information on attractions, restaurants, bars, cafés, going out and looking good.
The app has also been built with the ability to allow the client to deliver in app advertising and push messaging and the whole thing is run from a web based admin platform (which doubles up as the website version of the app).
We chose Glasgow-based Nation1 due to their instinctive grasp of what we wanted to achieve. The style mile app, with its real-time information, demonstrates once again that Glasgow is ahead of the innovation curve and reinforces our credentials as the largest retail centre in the UK outside London’s West End.
Scott Taylor, Chief Executive - Glasgow City Marketing Bureau
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