Case Studies
Client: Ice Cool Industries
Niche audience: California based extreme sports enthusiasts
Our solution
Quiver is to thermos flasks, what the ipod is to portable music players. Manufactured in California, designed in the UK and made of NASA grade Areogel this ‘jacket’ slips over most bottles to keep hot stuff hot for ages and cold stuff cold.
To keep shipping costs down it was agreed to sell to California where its manufactured. Given its funky design and practice use Nation1 suggested that we target the extreme sports market.
After building one of our favorite websites to date we created a micro content marketing campaign where we seeded images, logo’s chat, tips and gossip about the product across websites, notice boards, blogs and forums that were popular with the target audience.
Throughout this approach we created an organic buzz about the product which resulted in pre orders through the website. The objective was to sell 20,000 units in 12 months. Watch this space.
Social Networking