The big challenge with blogging is that you need to have something worthwhile to say, but you also need to say stuff regularly. All too often people fail to achieve both. This event will look at real examples of some of the worst and best blogs and offer hints and tips on how to reduce the amount of time you need to invest in them whilst ensuring they are focused on delivering value to your business.
Join Andrew Grant, guest speaker Craig McGill (one of Scotland's bloggers and social media commentators) and 60 other Scottish entrepreneurs on Wednesday 17th Feb, when we will also be launching the first ever Nation1 Scottish Blog Awards in partnership with The Drum, and Marketing Industry Network. This event will reward the best Scottish blogs in the following categories fashion, politics, business, sport, entertainment and personal taking place on Friday 1st October in Glasgow. With our help, the winner could be you.
Click here to download the PDF notes that accompanied the presentation
Speakers at this event included:
Craig McGill (Managing Director, Contently Managed)
Craig McGill has been a professional communicator for 20 years, working as a journalist and sub-editor for the likes of The Sunday Times, The Guardian, The Daily Express, The Sun, The Daily Mirror, Herald and Scotsman as well as being the author of four acclaimed non-fiction books which were translated into numerous languages. He then moved into Public Relations for some of the UK's biggest brands and events, including Miss Scotland, Dawn Construction, Lloyds TSB Scotland, The Scottish Parliament, Retrofest, Kwik-Fit Insurance, the National Trust for Scotland and BrewDog.
Having set up one of Scotland's first digital communication companies, Contently Managed, McGill has his team now prefer to work exclusively in online creative communications helping firms grasp the potential of digital outreach to staff, press, customers, critics and potential customers via podcasts, Twitter, blogs, websites, Facebook, Fourspace, Google Latitude, YouTube and other digital outlets. Current clients include Whyte & Mackay, Jura Whisky, Snow Leopard Vodka and the charity Visibilty.
He was behind the UK's first Twitter charity fundraiser, bringing in funds for the National Trust for Scotland's new Robert Burns Birthplace Museum.
Andrew Grant (Group Managing Director, Nation1)
Andrew focuses on the overall business strategy as well as managing new business and marketing and PR across the group. He is the guardian of the Nation1 Way, working with the Board and our advisors to ensure the continual evolution of our culture and work practices.
Andrew started Nation1 and the sky isn’t even the limit – because there is no limit. He eyes expansion in Europe, Asia and ever greater success for the agency. Andrew is a member of UKIBC Next Gen Council, The Entrepreneurial Exchange and, as a University of Strathclyde alumnus, helps the institution build business excellence.
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