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Barrhead Travel

Posted by Julie Pallisco on Friday 12 Feb 2010, 12:16:34

Some sample imagery for the Brand repositioning concepts.

We felt Barrhead needed a long-term creative vehicle that offers the flexibility to introduce more brand messaging whilst continuing to deliver offer-heavy executions when necessary. Two creative routes we produced around the word ‘GO’ route 1 puts a single direct call to action at the heart of every single communication, with the aim being that the word “go” will become intrinsically associated with holidays and Barrhead Travel.

Route 2 The arrow replaces the word “go” and becomes the vehicle by which the public’s attention is grabbed. It also becomes the vehicle in which the offers themselves are held. The arrow is incredibly flexible and can be used in a huge number of different ways. It offers a rapid way to create a dynamic and immediate brand statement on everything from posters to luggage tags.