NATION1:ONLINE

The vision of Andrew Grant and Graeme Kerr, Honours Marketing students from Glasgow's Strathclyde University, Nation1:Online offers the complete digital solution. Although there are a number of web designers, search engine optimization companies and marketing agencies offering online marketing services, there are few offering the complete digital solution. Nation1:Online was born out of this need - the need for a marketing firm to offer the complete online solution.

Nation1:Online offers everything from flash, content managed websites, SEO, web advertising, including media planning/buying and sponsorship, to viral marketing, seeding, buzz marketing and even innovative SMS and integrated direct response and sales promotions campaigns.

At Nation1:Online we are committed to providing a marketing service tailored to suit your needs, allowing your business to realize it's full potential in the digital age. As part of Nation1, projects with any amount of on or offline content can be expertly managed across multiple platforms.

For existing websites, we design in-depth diagnostic analysis of visitor behaviour and track how visitors interact with your website. This is especially vital for e-Commerce websites to enable them to track purchasing behaviour.

Any Nation1:Online website can also be hosted on your behalf.

SEARCH ENGINE OPTIMISATION
Over 77% of people use search engines to find what they're looking for - iProspect 2004. This illustrates the importance of your website achieving the highest possible ranking amongst the search engines in the face of ever-growing competition. Nation1:Online's search engine optimization methods incorpo- rate creative implementation of vigorous keyword research combined with continuous link-building to send your PR-rating through the roof.

INTERNET MARKETING
Nation1:Online's internet marketing services are geared towards driving traffic to your website ultimately leading to increased brand awareness and sales.

AN INTERNET MARKETING SOLUTION MAY INCORPORATE

Pay-Per-Click PPC - Pay per click is an effective 'pay on performance' marketing tool allowing you to bid for top search engine positions. An alternative to more organic SEO, a PPC campaign is a quantifiable and sure-fire way to achieve first page search engine listings. This offers the benefits of increasing website traffic leading to increased enquiries and sales. Nation1:Online can manage your PPC campaign from start to finish, including full online reporting enabling you to see live stats of your campaign.

Link Building - A key area of internet marketing is link building. Valued by search engines, this helps increase your search engine ranking and the web profile of your business. Relevant links relating to the content of your website are of increasing importance and help in building regular traffic to your website. We have large databases of links across various industries which we can utilize for your website. To supplement this, our dedicated team of developers will work tirelessly requesting one-way links from minimum PR2 websites. As such we operate a pay-on-performance scheme with our link building service so you only pay once the benefit has been realized by your business.

Online Advertising - With our advertising experience and creative expertise we can source and procure valuable, targeted and measur- able internet advertising for your business. Once we have found the best websites through which to communicate your message, we will manage your campaign from start to finish and provide detailed reports analyzing the effectiveness of your campaign. Our experience and expertise enables us to place your advertising across an interna- tional spectrum; sourcing, negotiating, designing and placing advertis- ing in internet mediums across the world, targeting your specific target market.

Online PR - When launching a new website or business, online PR is essential. In managing your online PR and submitting releases to numerous internet sources, we will vastly increase your web profile and links to your website. Our press releases are fully optimized for search engines through the creative implementation of keywords matching your target market's search behaviour. Nation1:Online PR allows the integration of hyperlinks linking custom- ers directly to your website for increased sales and enquiries. We can manage your campaign on a global, or more localized basis and include comprehensive diagnostic analysis showing you how many times your press release has been read, forwarded and printed.

Reporting/Diagnostic Systems - We believe clients must see good financial return on any marketing investment. This is why we are able to accurately track web usage, visitor usage of websites, and are also able to link this to promotional activity, be it PPC campaigns, online PR or online advertising.

Direct Marketing - Direct client engagement is a marketing must. Our direct marketing methods allow you to carry specific messages directly to targeted individuals in a very cost-effective manner. Our e-mail and SMS marketing software can be personalized for sender and receiver identity and controlled in terms of sending time and date.

Nation1:Online offers flexible direct marketing solutions which can be fully managed from start to finish on your behalf or, in the case of SMS, be co-ordinated by yourself.

Viral/Buzz Marketing - Viral, or Buzz marketing, has greater influence on buyer behaviour than any other form of marketing. As specialists in this field we can utilize various forms of media/promotions to create a buzz around your services or products. The aim of viral and buzz marketing is strategic interaction with targeted consumers, providing them with the information to make an informed choice - and to influence their decisions.

These are very effective forms of marketing as recipients pass the message on themselves thereby creating trust in that message. Nothing is more cost-effective than word of mouth - the key is in creating 'the right buzz' for your marketing campaign.

.Net Software Development - Our .net development specialists can create highly customizable web based solutions for your business. .Net development offers solutions ranging from eBay style website functionality, to fully interactive online competitions. We can also create full scale back-end management systems allowing a great deal of flexibility for your business, giving you complete control of your online presence.

Specialist Marketing Services - In addition to Nation1:Online core services, we offer a number of specialist marketing services providing that 'little bit extra' for your business. Our specialist services include: graphic design, software development, 360 imagery, online video production and online booking/ticketing systems. These specialist services can be integrated with our core services e.g. Using 360 imagery to offer a virtual tour on your website, or we can tailor them for specific cases as stand-alone services.