WHY USE A CREATIVE ADVERTISING AGENCY?

A good UK advertising agency or UK creative agency knows the best ideas are the ones that seem simple. You know the kind, you see them on television or in a viral marketing campaign, spot them in magazines or hear them on the radio and they just make sense. Their rationale in the creative approach seems natural, their execution familiar and the benefits obvious.

But these apparently simple ideas, the ones that an audience doesn't even begin to question, are the hardest for the creative agency to find. For almost every UK creative agency, the simple idea is the most illusive...an urban legend even; they've heard about it, but few actually been part of it themselves.

Not so simple after all.

Nation1 is a creative agency that works in an industry that trades on great ideas. So for us, achieving them is our goal. We aim to put our clients' products or services out there in a way that seems to effortlessly convey the very personality of their brand and their key sales message. How do we do this? Well, the idea might be simple, but the creative agency process isn't. This is where we add value to your campaign and why you employ us after all.

You wouldn't just walk up to someone in the street and start talking to them without getting to know them, would you? Of course not. And if you did, chances are you wouldn't get the best response.

That's exactly why nation1 won't even begin to communicate with an audience until we know them well enough to talk to them one-on-one through direct mail, invite ourselves into their living rooms via their televisions, or share their drive to work through radio advertising. Because if you did this with someone you didn't know, you'd crash and burn. Creative advertising is no different. Especially in a time when consumers are putting up new defenses against advertising agency messages or tuning out all together.

Nation1 work with our clients to understand their goals and their brand. And only then do we act. Then we do whatever it takes to get under the skin of their audience, using creative thinking as the key. With this knowledge as a basis, the 'simple' idea is within our grasp.

So now we've got our idea, what next? Well, when audiences consider a brand, they don't view advertising in isolation from the other pieces of the communications puzzle, so why should your advertising agency?

Traditionally a UK advertising agency views and treats advertising as an independent construct of an entire brand. At nation1 things couldn't be approached more differently.

We pride ourselves on being the best UK creative agency and because of this we are also the fastest growing advertising agency in Scotland. We are able to operate in a diverse range of disciplines, and as a creative agency we use this knowledge to ensure that brand personality stretches to every piece of communication you put out there. From viral marketing to television advertising and from media planning to market research, we create unique and innovative ideas that deliver.